Prasar Bharati showcased its digital streaming platform WAVES OTT at the 63rd General Assembly and Associated Meetings of the Asia-Pacific Broadcasting Union (ABU), being held in Colombo from October 30 to November 3, 2026.
Presented by Rajeev Roy, Member (Finance), Prasar Bharati, the showcase highlighted the organisation’s efforts to expand its digital presence and make India’s diverse public-service content accessible to audiences across platforms.”Launched in November 2024, WAVES OTT brings together a wide range of programming, including television and radio content, films, documentaries, educational programmes, cultural productions and archival material.
The platform has recorded 15 million registered users and 19 million downloads with reach in more than 130 countries, reflecting growing audience engagement with Prasar Bharati’s digital offerings.
Through WAVES OTT, Prasar Bharati is seeking to extend the reach of public broadcasting beyond conventional television and radio, while providing audiences with access to content spanning entertainment, education, culture and public information. The platform also draws on the broadcaster’s extensive content archive and network of services.
The showcase formed part of Prasar Bharati’s participation in the ABU General Assembly, which brings together broadcasters and media organisations from across the Asia-Pacific region to discuss cooperation, innovation and the future of broadcasting.
This year’s assembly is being held under the theme “Media for Peace and Humanity: Truth, Trust, and Transformation.” The discussions focus on the role of media in strengthening public trust, supporting peace and responding to changes in the media landscape.
The ABU, one of the world’s largest broadcasting unions, promotes cooperation and professional excellence among broadcasters in the Asia-Pacific region. Prasar Bharati’s participation and the WAVES OTT showcase provided an opportunity to present India’s public-service broadcasting experience and its evolving digital strategy to regional and international media organisations.
