The British Trade Secretary, Kemi Badenoch, is set to engage in discussions with her Indian counterpart in New Delhi this week, as stated by her office on Thursday, August 24. Secretary Badenoch is on a 3-day visit in India to attend the G20 Trade Ministers' Meeting.
“I'm delighted to be returning to India to support their G20 Presidency, further our trade talks and meet key business leaders,” Badenoch said in a statement before departing for India.
According to media reports, the Trade Secretary launched the 'Alive with Opportunity' campaign at the ongoing G20 meeting in Jaipur, which is designed to strengthen the India and UK's strong bilateral relationship and also foster trade and investment. The objective of the campaign is to generate interest and create a demand for British products and services, as well as to entice new investments from India.
On Thursday, the UK's trade ministry unveiled the marketing campaign with the goal of enhancing trade and investment connections. The campaign's ambition is to double trade with India by 2030, employing focused trade missions in rapidly growing sectors like higher education and agricultural technology (agri-tech).
According to the reports, the campaign will celebrate business, trade, cultural and sporting links between the UK and India, taking advantage of significant moments like India's hosting of the Cricket World Cup and India-England test series starting in January.
In her statement, Secretary Badenoch said, “India is the UK's second biggest source of investment projects and I'm confident this new campaign will help boost interest in and demand for UK goods and services even further.” “More than 900 Indian businesses operate in the UK, and more than 600 UK businesses are finding success in India,” the official statement read.
During her visit, Badenoch will meet Union Commerce Minister Piyush Goyal in New Delhi after attending a G20 trade ministers meeting in Jaipur on Thursday and Friday. She will also meet the chair of Tata Sons after the group said it would build an electric vehicle battery plant in Britain to supply its Jaguar Land Rover factories, delivering a major boost for the UK car industry.
